Our Story

We believe in clean beauty.

We believe we should all be consciously gorgeous.

Our foundations stem from the desire to steer away from toxicity.

This drive has been borne from the need to re-evaluate every aspect of what beauty means.

For us, this means not having to compromise the need to beautify ourselves by using toxic ingredients.

We have worked hard to ensure that the materials used in our products define our drive to build this vision.

Nuqi is a transliteration of the Arabic equivalent of “Pure” and that is our motivation.

Our mission

“Nuqi” is the English transliteration of the Arabic equivalent of “Pure” and that is our mission.

We believe in changing status quo.

It is our mission to be able to provide a clean solution to a generation of well-informed individuals who share our vision.

We want every individual to fully embrace being kind to themselves using cruelty free cosmetics.

We have ensured our range of products minimise adverse effects on skin and body by ensuring all our products are free from alcohol and animal extracts (such as pork, oleic acid, carmine, gelatine and glycerine).


We vow that we will always listen to your valued feedback.

We vow to continually challenge norms.

We vow to monitor all aspects about our brand, products and packaging to ensure that we remain as pure as feasibly possible.

In a world blighted with toxicity, be kind to yourself with Nuqi cosmetics.